MagCloud is one of HP’s latest inventions, offering any average joe the ability to become a publisher and print their own magazine (barring the person can write). The publisher will still need to use a layout tool for the copy and any photos, but once the issue has been saved as a PDF, the file is ready for uploading to MagCloud. A proof is printed (I guess by some people behind the scenes) and mailed to the publisher for their review/edits. Once the issue is complete, it sits on MagCloud until copies are ordered by the publisher. One thing to note is all of the magazines hosted by MagCloud are searchable so if you really love art or photography, you can search on those terms and explore the many magazines users have created.
One of the things that made me think twice about the service was calculating the economies of scale. At .20 cents per page for printing, a 30-page magazine would run me $6 to create. Who on earth could I get to pay me any more than $6 for a magazine? I guess it all depends on the topic and the value of the content.
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